Share on Facebook Public relations campaigns help companies to manage their reputation among different groups with the potential to influence the success of the business.
So you have the choice of either leaving it to chance, or taking control and ensuring you can choose the image of your business that reaches your audience.
A great way to do this is through PR, either in-house or by using a specialised communications agency. Controlling your public relations message allows you to manage the positive flow of information about you or your company. It also allows you to handle any negative comments and give the correct responses at the right time.
Here's a simple guide that will help you to create a PR campaign that will ensure you're able to remain in charge of the image you're projecting: Know your outcomeBefore you start contacting journalists, or writing fancy press releases, you need to decide what your objectives for the PR campaign actually are.
Taking the time to thoroughly investigate this is vital. Successful public relations campaigns will help you to be focused and stay on-message in everything you do.
It will also give you chance to monitor how effective your strategy is as it progresses. A PR campaign can achieve many things — whether you want to add to the size of your audience reach, boost sales, or improve your brand's reputation.
Whether you plan on implementing your PR campaign by yourself, or using an external company, it's essential to have a thorough knowledge of what you want to achieve, and to have a realistic timeframe in place.
The WomeninPR blog has some great advice that is relevant regardless of your gender. Specific — what do you want to achieve? Measurable — how will you measure it? Achievable — how will you achieve it within your budget? Realistic — Is what you want to achieve realistic with your resources? Timed — What timeframe will you use?
These will also help you to decide which publications to engage with. Everything you do during your campaign should be focussed on addressing these wants and needs.
This can get a little tricky, as you will often be communicating through an intermediary — such as a newspaper.
You obviously want the journalists to buy into your business, but your message should be primarily aimed at the potential customers in the audience, so always keep this at the forefront of your communications.
Decide whether to use professionals or go it alone4. Create a smart strategyAt the heart of any good PR campaign is a strong strategy. It needs to incorporate all aspects of your business, and be part of the fabric of your operations.
The idea is to give off a consistent and positive image whenever you interact with customers — whether that be through your website, or by securing press coverage for an event.What are some examples of successful public relations campaigns?
Update Cancel. Answer Wiki. 2 Answers. What is the components of a Successful Public relations strategy?
What factors make a successful public relations campaign? What are examples of public relations? Public Relations is simply accurate, consistent and timely communications that convey the right message to the right audience. This is true across-the-board for businesses of any size.
OR “any. Apr 04, · American circus event organiser P.T. Barnum is another example of a person who executed successful public relations campaigns. Barnum is considered the first great PR person. Because this is one of the most successful campaigns of the year and (for sure) one of the most profitable.
Just to give you a comparison: In the ALS association’s campaign only raised about $ million in donations, but this year (with this campaign) they received more than $ million.
Controlling your public relations message allows you to manage the positive flow of information about you or your company. It also allows you to handle any negative comments and give the correct responses at .
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