Definition[ edit ] Media democracy focuses on empower individual citizens and promote democratic ideals through the spread of information. Media democracy entails that media should be used to promote democracy  as well as the conviction that media should be democratic itself;  media ownership concentration is not democratic and cannot serve to promote democracy and therefore must be examined critically. The term refers to a modern social movement evident in countries all over the world which attempts to make mainstream media more accountable to the publics they serve and to create more democratic alternatives. The concept of a media democracy follows in response to the deregulation of broadcast markets and the concentration of mass media ownership.
Social media platforms, such as Twitter, Facebook and YouTube provide new ways to stimulate citizen engagement in political life, where elections and electoral campaigns have a central role. Personal communication via social media brings politicians and parties closer to their potential voters.
It allows politicians to communicate faster and reach citizens in a more targeted manner and vice versa, without the intermediate role of mass media. Reactions, feedback, conversations and debates are generated online as well as support and participation for offline events.
Messages posted to personal networks are multiplied when Media citizen participation and democracy, which allow new audiences to be reached. Although the presence of social media is spreading and media use patterns are changingonline political engagement is largely restricted to people already active in politics and on the Internet.
Other audiences are less responsive. For example, television news together with print and online newspapers are still the most important sources of political information in most EU Member States.
Social media has reshaped structures and methods of contemporary political communication by influencing the way politicians interact with citizens and each other. However, the role of this phenomenon in increasing political engagement and electoral participation is neither clear nor simple.
Villa La Pietra, May This website includes twelve papers on social media and political participation presented at a seminar in Florence organised by New York University La Pietra Dialogues in May This seminar covers themes such as democracy and the internet, use of social media in political campaigns, power to mobilise collective actions and mass protests.
Presentations study both the US and the European experiences. They give a comprehensive overview of the impact of the changing media landscape to patterns of political participation and the impact of social media in political campaigns.
The study covers youth years old in Europe. It is divided into six themes, including one on young people and electoral participation. This study examines through case studies how social media could increase female participation in political discussion. Case studies highlight standards and best practices in the use of new media, with a focus on European political groups, national parties and individual MEPs.
Opportunities, weaknesses, strengths and risks of new media in political communication are presented. It sheds light on informal and unconventional ways of political engagement facilitated by technology, notably the internet and social networking.
With a combination of theoretical and empirical evidence, this collection of texts examines different factors influencing the concept of citizenship and forms of political participation. Routledge,p. This ebook, available on the EP intranet, provides analysis on the prominent phenomenon of social media and its impact on civic engagement in various forms.
Using evidence-based research, a range of international scholars examine the impact of social media on political communication.
Well known cases such as the Obama Presidential campaign, the Arab spring uprisings and UK Uncut demonstrations are presented and analysed.
New models for electoral campaigns: The M5S Movement in Italy has evolved rapidly to become a significant political player by using social media to engage like-minded people in virtual and real life political action.
In addition, it looks more broadly at the relationship between politics and new forms of communication provided by various social media platforms.
Gibson, Party Politics,16 p. The impact of the internet on election campaigning is at the core of this article. By examining the general election in the UK, the author analyses new ways of building an online campaign and the trend of personalisation in politics. The possibility to communicate directly with voters via social media is groundbreaking and essential for the development of citizens-initiated campaigning.
Transformation of political communication is analysed by mapping similarities and differences in online communication strategies between the Conservative Party, the Labour Party and the Liberal Democrats. The study describes and examines a new concept of virtual political support.
Compared to social media, more traditional forms of political communication seem to lack appeal, especially among young people. According to this study, social media is used increasingly to get people involved in political activities and keep them engaged.
Cambridge University Press,p. New media, namely Facebook, YouTube and Twitter, facilitate participatory civic engagement in various ways. This collection of essays provides an insight into this changing media landscape and its effect on politics.
The book is divided into three sections: The main focus is on the US, but some countries in Europe and beyond are also covered.Participatory democracy emphasizes the broad participation of constituents in the direction and operation of political systems.
Etymological roots of democracy (Greek demos and kratos) imply that the people are in power and thus that all democracies are participatory. Media and democracy is a liberal-democratic approach to media studies that advocates for reforming the mass media, strengthening public service broadcasting, developing and participating in alternative media and citizen journalism, in order to create a mass media system that informs and empowers all members of society, and enhances democratic.
Participation: The Role of the Citizen in A Democracy The key role of citizens in a democracy is to participate in public life.
Citizens have an obligation to become informed about public issues, to watch carefully how their political leaders and representatives use their powers, and to express their own opinions and interests. In a democracy, citizens are free to choose which party to support.
Democracy depends on citizen participation in all these ways. But participation must be peaceful, respectful of the law, and It will go to rebuild your schools and your mass media, your electricity grids and roads, and all the different foundations of your economy and.
My findings also question the general and sweeping assumptions that both the ‘media malaise’ and the ‘mobilisation theories’ make about the state of media and democracy.
Ultimately, both perspectives could benefit from considering comparative empirical evidence that distinguishes between different aspects of media performance and their. Democracy requires the active participation of citizens.
Ideally, the media should keep citizens engaged in the business of governance by informing, educating and.