Her tone on her article is that she's very concerned because the advertisers are not aiming at a particular audience but the general public which is very dangerous to younger generations.
Society Adverts gleam with promises of transformation and transcendence — via material objects.
Jean Kilbourne decodes this gigantic propaganda effort. A recent ad for Thule car-rack systems features a child in the backseat of a car, seatbelt on.
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The man is on top of the woman, presumably making love to her. However, her face is completely covered by a magazine, open to a double-page photo of a car.
The man is gazing passionately at the car. Taken individually, I suppose they might seem amusing or, at worst, tasteless. As someone who has studied ads for a long time, however, I see them as part of a pattern: Ads have long promised us a better relationship via a product: But more recently they have gone beyond that proposition to promise us a relationship with the product itself: The product is not so much the means to an end, as the end itself.
After all, it is easier to love a product than a person. Relationships with human beings are messy, unpredictable, sometimes dangerous. We are surrounded by hundreds, thousands of messages every day that link our deepest emotions to products, that objectify people and trivialize our most heartfelt moments and relationships.
Every emotion is used to sell us something. Our wish to protect our children is leveraged to make us buy an expensive car. A long marriage simply provides the occasion for a diamond necklace.
A painful reunion between a father and his estranged daughter is dramatized to sell us a phone system. Everything in the world — nature, animals, people — is just so much stuff to be consumed or to be used to sell us something.
Most of us yearn for committed relationships that will last. We are not stupid: In the world of advertising, lovers are things and things are lovers.
It may be that there is no other way to depict relationships when the ultimate goal is to sell products. It leads inevitably to narcissism and solipsism. Tuned in Most people feel that advertising is not something to take seriously. Other aspects of the media are serious — the violent films, the trashy talk shows, the bowdlerization of the news.
Although much more attention has been paid to the cultural impact of advertising in recent years than ever before, just about everyone still feels personally exempt from its influence. What I hear more than anything else at my lectures is: I just tune them out In truth, we are all influenced.
As advertising critic Sut Jhally put it:Jesus Jeans Ad - Shock value in advertising.
Jesus Jeans As the youth movement creates a revolution in pop culture, some denim designers seized the opportunity to attract attention by creating controversy, as in this campaign by Jesus Jeans.
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